Charles Lindbergh
The Law Of Leadership – It Is Better To Be First Than It Is To Be Better
Billions of dollars are wasted every year on marketing campaigns that can not possibly work, no matter how clever or brilliant.
How do we avoid making marketing mistakes and spending money on campaigns with no results?
The easy answer is to make sure your campaigns are in tune with the fundamental laws of marketing that govern the success and failure in the marketplace.
The first law is the Law of Leadership. It is better to be first than it is to be better.
An example of this law of leadership is illustrated by the following two questions.
1) What is the name of the first person to fly solo across the Atlantic Ocean? Answer – Charles Lindbergh.
2) Who was the second person to fly solo across the Atlantic Ocean? Answer – Bert Hinkler.
Bert was a better pilot than Lindbergh; he flew across the Atlantic faster than Lindbergh; and he consumed less fuel on his trip across the Atlantic than Lindbergh. Yet who has ever heard of Bert Hinkler?
The key issue in marketing is not convincing prospects that you have a better product or service. The key issue is to create a category you can be first in … hence the interest in “MyStory” marketing because you are the category and you are first in your category. Marketing is a battle of perceptions, not products.
Let me conclude with a couple more examples.
Neil Armstrong was the first person to walk on the moon. Who was second?
George Washington was the first president of the United States. Who was second?
Gatorade was the first sports drink. What was second?
If you are not first in your prospect’s mind, you are doomed to languish forever.
As an Internet Marketing entrepreneur, be sure you avoid the fate of Buzz Aldrin, John Adams, and some unknown sports drink that were all second and will languish forever.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
About the Author
Early in his career, Mike was an engineer with a large aerospace company. For many years, he was with a “marquee” consulting firm where he worked extensively with clients all around the world and became know as an American globalist. Most recently he has been providing technology, business, and management advisory services as a self-employed entrepreneur.
Extract “Charles Lindbergh in color”
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Charles Lindbergh – 3×2 inch Fridge Magnet – large magnetic button – Magnet $4.99 Rectangular wrap-around refrigerator magnet and a glossy mylar cover.Large 2×3 inch rectangle fridge magnet or ‘buttons’ as they are sometimes known in the USA.Crop shown is automated for display purposes only. All magnets are hand finished and the best most appropriate crop will always be selected to best show the full image. Therefore, actual product may vary slightly from crop shown – this can … |
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Charles Lindbergh – Mug – Standard Size $14.50 This mug is created using the finest dye sublimation techniques and creates a stunning dishwasher safe finish. Great as a gift, or for promotional items. Each of our mugs come individually boxed for protection in transit…. |
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Charles Lindbergh – Tea Towel 100% Cotton – Art247 – Tea Towel – 46x70cm $20.49 100% Cotton. Made in UK. Size 70cms X 46cmsThis is an automated preview only. Actual Tea Towel design may vary. All products are hand finished by our expert manufacturers and the best crop available will always be selected…. |
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Kurt Weill: Der Lindbergflug; Ballad of Magna Carta; Weill & Hindemith: Der Lindbergflug $12.98 … |
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Aviation In Words And Song $14.99 A compilation of aviation related songs and talking including President Calvin Coolidge’s welcome to Lindbergh, Amy Johnson’s “The Story Of My Flight” and a fascinating live recording from the B29 bomber converted to the ” Clipper Ship America” in flight over British Columbia in 1949, narrated by Wally Garrett of CKMO Radio in VancouverThis product is manufactured on demand using CD-R recordable m… |
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Col. Lindbergh Addresses The Nation Communications Archi CAM-872: Col. Lindbergh Addresses The Nation by Col. Charles A. Lindbergh… |
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Crime of the Century [VHS] $14.98 Known as ‘The Crime of the Century’ famous aviator Charles Lindberg’s son was kidnapped in 1932. The baby was held for ransom and murdered soon after. This film follows the investigation against the man who was eventually convicted of the crime (and executed for it) – Bruno Richard Hauptmann. In thi s dramatic interpretation of historic events, the cops have the wrong man – and will frame him by a… |
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The Spirit of St Louis [VHS] $5.75 James Stewart was really too old in 1957 to reenact Charles Lindbergh’s historic 1927 solo flight across the Atlantic in this movie, but he had no lack of enthusiasm for his role as Lindbergh. Billy Wilder directs this largely engrossing account of Lindbergh’s deed, and comes up with some inventive ways (not all of them successful) of dramatizing the pilot’s dangerous journey to Paris, which laste… |
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Biography – Charles Lindbergh [VHS] $3.47 At 7:52 AM on May 20, 1927, he took off from Roosevelt Field and flew into history. But the legendary aviator’s life embraced much more than his storied flight in the Spirit of St. Louis. Charles Lindbergh is one of the most famous figures in the history of aviation. BIOGRAPHY; examines his remarkable life through extensive archival footage, period accounts and interviews with historians and … |
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Air Mail $1.99 … |